Patient Outcome
84 new patients in June.
June recovered from May's 52 and finished 20 patients above June 2025, making it the strongest June in the clinic's recorded history.
01
Summary
June performance overview.
June is a strong recovery month: new patients improved sharply, paid search scaled efficiently, website traffic rose, and call handling remained very strong.
Demand Indicators
Traffic and calls both moved in the right direction.
Google Ads delivered 582 clicks, website visitors rose to 1.23K, and inbound calls reached 136 with a 98% answer rate.
Current Read
Lead conversion is the next area to tighten.
All 18 tracked leads came from Google Ads and stayed in New Lead status, so follow-up quality and booked outcome visibility deserve attention.
02
Learned
What June helped us understand.
June shows demand was present and patient outcomes improved, while the main operational opportunity sits in converting and documenting lead outcomes.
Patient Result
May's dip did not continue.
New patients lifted from 52 to 84, a 62% month-on-month improvement and a strong sign that May was not the new baseline.
Lead Quality
Lead volume improved, but status visibility is thin.
All 18 Google Ads leads remained at New Lead stage, making booked outcome tracking the biggest reporting gap.
Call Handling
Front-desk handling was a strength.
Only 3 of 136 inbound calls were missed, giving the practice a 98% answer rate across the month.
Traffic Quality
Paid search carried strong volume efficiently.
Clicks increased to 582 while CPC improved to A$6.41, so June added traffic without losing cost control.
03
New Patient Numbers
All-history new patient trend.
June 2026 reached 84 new patients, the strongest June result in the clinic's recorded history and a clear recovery from May.
Historical New Patient Table
Monthly history across 2022 to 2026 provides the context for June's result.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 78 | 50 | 48 | 57 | 111 |
| February | 51 | 45 | 25 | 38 | 72 |
| March | 50 | 50 | 33 | 62 | 98 |
| April | 58 | 48 | 28 | 65 | 94 |
| May | 45 | 50 | 51 | 70 | 52 |
| June | 44 | 41 | 48 | 64 | 84 |
| July | 65 | 47 | 61 | 72 | - |
| August | 40 | 46 | 59 | 65 | - |
| September | 53 | 34 | 52 | 44 | - |
| October | 55 | 45 | - | 74 | - |
| November | 59 | 45 | 51 | 81 | - |
| December | 75 | 71 | 112 | 101 | - |
2026 start
January to June 2026 reached 511 new patients, well ahead of the same stretch in 2025 at 356.
June benchmark
June 2026 finished at 84, up 31% from June 2025 and almost double June 2023.
Commercial read
June's lift suggests May's softer patient number was not a demand collapse, especially with traffic and calls also moving positively.
04
Leads
June lead capture.
June produced 18 tracked opportunities, all from Google Ads and all recorded in New Lead status.
Total Leads
18
All tracked opportunities
Google Ads
18
100% of tracked lead volume
New Lead
18
Current recorded stage
Open
18
All opportunities still open
Lead volume improved from May's 11 to 18 in June. The useful follow-up is to tighten outcome tracking, because lead generation improved but booked and won patient outcomes are not yet clearly visible.
05
Calls
June inbound call activity.
June call handling was strong: 136 inbound calls, 133 answered, and only 3 missed calls across the month.
June
136
Total Calls
June exceeded May's 129 calls and paired the higher volume with a stronger answer rate, which is a good operational signal.
Core KPIs
Average Duration
2:00
Answer Rate
98%
Status / Outcome
Answered calls133
Missed calls3
Google paid calls18
Top Keywords
joondanna family dental10
dentist perth2
Untracked keyword124
Call performance analysis
Call handling was not the weak point in June. Volume increased from May, the answer rate reached 98%, and only three calls were missed.
The focus should be answered-call conversion. First-time callers made up 53% of calls, so booking prompts and follow-up quality matter more than simply driving more phone volume.
06
Google Ads
June paid search performance.
Google Ads scaled well in June, delivering more clicks than May while improving cost per click.
Spend
A$3.73K
Up from A$3.24K in May
Clicks
582
99 more than May
CTR
13.16%
Healthy paid search engagement
CPC
A$6.41
Improved from May's approx. A$6.71
June added scale without losing efficiency. Click volume rose by 20% compared with May, while CPC improved, which suggests paid search was able to buy more traffic at a better unit cost. With 18 tracked leads from Google Ads, the main opportunity is not traffic generation alone, but improving lead progression visibility and booking conversion from that traffic.
07
Website
June website traffic and channel mix.
Website traffic rose to 1.23K visitors, up 11.23% versus the prior 30-day period.
CPC
33.1%
407
Organic
31.4%
386
Direct / none
30.8%
378
Referral / other
4.6%
57
Paid traffic was the largest channel, but organic and direct traffic were close behind. This is healthier than a single-channel result: Google Ads helped lead June demand, while brand/search familiarity and direct visits also carried a meaningful share of traffic.
08
GBP
June Google Business Profile activity.
GBP remained a strong local action channel, with 1.54K views and 103 calls in the last 30 days.
Total Views
1.54K
Search and map views combined
Search / Maps
776 / 764
Balanced discovery split
Calls
103
High-intent local action
Website Visits
104
Additional owned-site traffic
GBP activity supports the broader demand read: local discovery was active, and calls from the profile were almost equal to website visits. This makes call handling and enquiry follow-up especially important, because a large share of local intent is happening before a visitor reaches the website.
09
Landing Page
Landing page conversion focus.
With CPC leading website traffic and Google Ads producing all tracked leads, the landing page remains a key conversion surface.
Message Clarity
Keep the next step obvious.
The page should make the patient value proposition and appointment pathway obvious immediately, especially for paid search visitors.
Booking Friction
Review mobile enquiry flow.
Because calls and Google Ads leads are both active, phone visibility, form length, and follow-up expectations should be easy to understand on mobile.
Conversion Opportunity
Turn traffic into clearer booked outcomes.
June generated more paid traffic and more leads, so the next lift is likely to come from improving the page-to-booking journey.
10
Wins
What stands out most.
Patient Growth
June was the strongest June on record.
84 new patients beat the previous June high of 64 and lifted strongly from May.
Paid Search
Google Ads scaled efficiently.
Clicks rose to 582 while CPC improved to A$6.41, giving the practice more traffic at a better unit cost.
Call Handling
The practice answered 98% of calls.
Only three calls were missed across 136 inbound calls, which is a strong operational result.
11
Next Steps
What should happen next.
These priorities focus on turning June's improved demand and patient growth into more visible, repeatable conversion gains.
Step 1
Tighten lead outcome tracking.
All 18 leads remained at New Lead stage, so the CRM should clearly separate enquiries that booked, did not book, or need follow-up.
Step 2
Protect the strong call answer rate.
June call handling was excellent, so the next step is consistent missed-call follow-up and clear ownership for high-intent phone enquiries.
Step 3
Improve the paid-search landing journey.
With CPC as the largest website channel and Google Ads driving all tracked leads, landing page clarity and booking prompts should be reviewed for conversion lift.